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:: Volume 9, Issue 2 (6-2018) ::
GEJ 2018, 9(2): 11-16 Back to browse issues page
Design and Implementation of Location-based Service for Targeted Advertising
M. Azizkhani , M. R. Malek
Abstract:   (3098 Views)

Nowadays, mobile phones have been increasingly advertised.  These performance advertisement tools altered to be one of the beneficial factor in order to promote products and services in national or local companies. One of the outstanding features of mobile phones is that everybody has its accessibility in different circumstances and times. Companies struggle to draw customers attention   by providing information, stimulating text or image to advertise their products by which high cost have been consumed. In this study, a system is designed and implemented for efficient and effective interaction between companies and customers. It is worth mentioning here this system has some great feature like being aware of text, owning mobile user Interface and presenting location-based service. These features enable companies to design an advertisement in a purposeful way. Such these advertisements can effectively be sent to the population company which are in target. Finally, the system was evaluated. Reduction in cost and effectiveness of advertising are grounded in the result of study.

Keywords: Location Based Service, Targeted Advertising, Context-aware, Personalization
Full-Text [PDF 645 kb]   (1041 Downloads)    
Type of Study: Research | Subject: GIS
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Azizkhani M, Malek M R. Design and Implementation of Location-based Service for Targeted Advertising. GEJ 2018; 9 (2) :11-16
URL: http://gej.issgeac.ir/article-1-232-en.html


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Volume 9, Issue 2 (6-2018) Back to browse issues page
نشریه علمی مهندسی نقشه برداری و اطلاعات مکانی Geospatial Engineering Journal